市場分析

Tesla Sales Decline Sharply Across Key European Markets

Amos Simanungkalit · 02 Apr46.9K 閱讀

Image Credit: MSN

Tesla's registrations in key European markets continued to decline in March, signaling a further slump in sales in one of its major regions. This follows a challenging first quarter for Tesla, with its stock falling by 36%, marking its worst performance in over two years.

In France, only 3,157 Tesla EVs were registered in March, a 36.8% decrease compared to the previous year, according to data cited by Reuters. Norway saw a 63.9% drop, with just 2,211 registrations, while Sweden experienced a modest decline of 1%, registering 911 vehicles. Other Scandinavian countries also saw significant drops, with Denmark’s registrations plummeting by 65.6% to 593 and the Netherlands reporting a 61% decrease to 1,536.

Tesla’s first-quarter registrations in these markets were down significantly, with France seeing a 41.1% drop, Sweden at 55.3%, Norway down 12.5%, Denmark at 55.3%, and the Netherlands with a 49.7% decline, according to Reuters. This points to continued struggles for Tesla in Europe, alongside weaker sales in China and the US.

Tesla is expected to release its official first-quarter sales data soon, with Bloomberg estimating deliveries of 390,342 vehicles. The disappointing performance follows the March launch of the updated Model Y, which did not appear to boost sales significantly.

Further adding to the concerns, the European Automobile Manufacturers’ Association (ACEA) reported a 40.1% drop in Tesla's February registrations in the EU, UK, and EFTA regions. Over the first two months of the year, Tesla’s registrations were down by 42.6%. In contrast, overall EV registrations in these regions rose by 26.1% year-on-year.

Tesla is also facing difficulties in China, its second-largest market, with February shipments falling by 49% year-over-year to 30,688 units. This comes as new energy vehicle sales in China surged by 82% to 840,000 units.

Elon Musk's declining popularity, particularly in Europe and the US, where his political affiliations have alienated potential buyers, may be further contributing to the drop in sales. Protests and vandalism against the company, alongside the weak performance across key markets, are weighing heavily on Tesla’s stock, which saw a 36% decline in Q1, its worst quarterly performance since late 2022.