Market Analysis

World Liberty Financial Introduces Token Reserve to Bolster Crypto

Amos Simanungkalit · 12 Feb94.5K Views

Image Credit: Reuters

World Liberty Financial (WLF), a new cryptocurrency platform with financial backing from President Donald Trump, has announced the launch of a strategic token reserve aimed at supporting Bitcoin, Ethereum, and other leading cryptocurrencies that are driving global financial transformation. In a statement on X (formerly Twitter) on Tuesday, WLF explained that the reserve would help manage market volatility, enable investment in decentralized finance projects, and build a robust capital base. The company also plans to pursue strategic alliances with financial institutions to contribute tokenized assets to the WLF reserve.

Neither WLF nor representatives from the White House or Trump Organization responded to requests for comment.

This announcement comes as the Trump family increasingly ventures into the cryptocurrency space. Alongside WLF, their business portfolio includes a majority stake in Trump Media & Technology Group, which recently pivoted towards crypto-linked financial services. Additionally, three days before his inauguration, President Trump launched the $Trump meme coin, generating significant revenue, including $100 million in fees. Reuters estimates that WLF has already recorded $500 million in token sales. Trump’s assets are managed by his children through a revocable trust during his presidency.

World Liberty Financial debuted just two months before the U.S. presidential election. According to the company’s website, Trump and his affiliates control a 60% stake in the holding company and are entitled to 75% of revenues and 22.5 billion tokens.

The announcement closely followed Donald Trump Jr.’s appearance at the Ondo Summit in New York City, where he addressed an audience largely composed of traditional finance professionals. At the event, he highlighted WLF’s mission to bridge the gap between cryptocurrency and mainstream investors, emphasizing the importance of regulatory clarity to enable the growth of digital finance, which he described as “the future of finance” and essential to maintaining “American hegemony.”